New technology, natural treatment.
Caviar Luxury Line
Our story

AROM emerged in 2015 with the purpose of specializing in advanced hair treatments. After extensive research and development, we managed to formulate a unique combination that integrates the benefits of natural cosmetic products with our commitment to sustainability and innovation. As a product line of Libender industry and Commerce, we value the quality and well-being of our consumers. Each product we create reflects our essence and dedication.

The Company

Founded in 1988, Libender started as a store dedicated to natural products and cosmetics, located in downtown Curitiba, Paraná, Brazil. Within just two years, it transformed into a small manufacturing company, developing its own lines of perfumes and gift sets, supplying retailers and door-to-door salespeople across the North, Northeast, and Midwest regions of Brazil.

The turn of the millennium marked a period of expansion and innovation with the creation of a new company called AMAZONIAN, in collaboration with a group of investors from Rio de Janeiro, Brazil. This new venture focused on products featuring ingredients from the Amazon rainforest. Global economic challenges tested their resilience, but their innovative spirit and steadfast dedication to research and development kept them at the forefront of the cosmetics industry.

Since 2010, building on their expertise, Libender has specialized in R&D and product development services, creating product lines and brands for other companies, as well as consulting on the implementation of industrial facilities and comprehensive quality management systems.

In 2015, we proudly returned to our roots, launching the following lines: AROM for hair treatment, ALLSKINS for facial treatment, and the revitalized line featuring Brazilian flora ingredients now named AMAZONIANA. All of these lines reflect our commitment to sustainability and innovation, ensuring high-quality and eco-friendly products.

Our Ideals
Mission

At Libender, we combine a passion for natural cosmetics with a commitment to sustainability and innovation. Every product we develop carries the essence of our dedication to quality and well-being. We invite you to explore our lines and discover how Libender can enrich your life with natural beauty and care.

Vision

We envision a world where beauty is sustainable, natural, and accessible to all. We are a cosmetics industry inspiring innovation, respect for the environment, and care for people’s well-being.

Values
  1. Sustainability.
  2. Innovation.
  3. Quality and Integrity.
  4. Respect for Nature and Local Cultures.
  5. Collaboration and Long-Term Partnerships.
Copyright © 2024 Arom